Everyone seems to have these QR's (of Quick Response) on their websites..
Sort of bar-code system for accessing by mobile-phones.
You're supposed to take a picture of it (scan it) with your phone and you'll access the data stored in the tag or go to the link if it stores URL-addresses.
The system was initially used for tracking parts in vehicle manufacturing but are now all over in every visual media. The codes are also known as hardlinks and physical world hyperlinks and you can generate your own prints by visiting free QR-generating sites.
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