New use of current media, new use of current products.
Should have started in 1995 but got out rather late, and have therefore come into the shadow of VG, Dagbladet when it comes to web. -but is amongst the top 3 what wap concernes..
THE HYPE:
User experiences; youtube vs. BBC 2005 til now youtube have exploded and gone far beond
People are watching less tv, but still get the same information and vidioclips (internet+wap.)
Usergenerated content / usergatherd.. "What do you want? ASK!"
"The snowmobile-effect" one enters a snow-mob. picture and suddenly you have five more.
Hilsen Norge=uneddited clips. + the local elections in Norway 2007. Codename Hunter= the social experience. Svisj: vote on music-videos by sms. (Rubemannen with Harald Eia: videoblog on mobile phones/facebook/e-bay etc.)
Voting
Competitions
Partisipation
Marked research
Downloads, i.e. cupons, branded, ringtones, games, screensavers etc.
Henrich Steimler, flash-animated talkshow, youtube advertising.
"Easy, pretty easy". = how to get the content..
Distributing on more platforms; getting the same content from new distributors.
Branding on different platforms; creating a more whole experience; Rubemannen/Henrich allso on facebook, second life and myspace. Problematicly segmented: nonscaleable communities. ot thinking about the whole.
