Monday, October 15, 2007

Baard Enoksen :: notes, storytellling-intro

1. Branding: storytelling as designing the impression of a service. Ex Telebutiken "klar til jobb".
2. Learnig: SILDA saami game, 2005 ; about old saami culture and history for children in norwegian elementary-school. (though never completed.)
3. Interactive "pÄske-krim" solving the mystery of a murder in a flash-game.

Film has become the dominant media for storytelling. (also in news) What is the emotional effect? The camera is shaking=action. Games are judged by how it looks "real".

Perception :: Character :: Story

Shotgun storytelling (from Shindlers list) telling several things in different ways, and from MI 1 : manipulating the story where we pick up on small forecasting the story.

THE MONKY IN THE BRAIN. the subconsious and our understanding of the situation.
(we do the same thing with appearences ex. sandals and long hair. and people behave diffrently according to their perception.)

Lumumum-Takete the soft vs. the hard in the drama. 
ex: sadness will stand out where all the other people are happy.

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