*NRKs total offer
*Perception of form and content
*What is NRK3 their wish and our impression.
*Process and guidance.
NRK=noe for alle, alltid.
3 tv-channels (4 offers)
13 radio-channel
Net nett.tv and nrk.no nett-radio.
MHP multimedia platform.
Mobile-phone services.
NRK1=mangfold
NRK2= aktualitet og bakgrunn
NRK3= Entertainment
NRK super= Childrens television
-The need of the viewer change through-out the week.
-Visual identity of all the medias are all based upon the same grid.
-viewers profile "usett"&"urørt"
8 sec. film
openness and acceptance (humor, feel-good, poetic, raw, and make you think)
where I am, where I have been, where I'm going.
(Hilde Jørgenvåg -green paper-wrapping.)
