Monday, October 22, 2007

NRK3 :: storytelling x2 :: Cecilie Lyng

Task : Make films for NRK3
*NRKs total offer
*Perception of form and content 
*What is NRK3 their wish and our impression.
*Process and guidance.

NRK=noe for alle, alltid. 
3 tv-channels (4 offers)
13 radio-channel
Net nett.tv and nrk.no nett-radio.
MHP multimedia platform.  
Mobile-phone services.

NRK1=mangfold
NRK2= aktualitet og bakgrunn
NRK3= Entertainment
NRK super= Childrens television

-The need of the viewer change through-out the week.
-Visual identity of all the medias  are all based upon the same grid.
-viewers profile "usett"&"urørt"

8 sec. film 
openness and acceptance (humor, feel-good, poetic, raw, and make you think)
where I am, where I have been, where I'm going.
(Hilde Jørgenvåg -green paper-wrapping.)

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